Industry: Hospitality & leisure

Cleveland Guardians rebrand snafu leaves experts scratching their heads

Rebranding is a mammoth task, but the Cleveland Guardians dispute highlights various pitfalls to avoid.

12 August 2021

From Tokyo to Brisbane: inside the ever-evolving Olympic brand protection strategy

Jayne Durden, vice president, law firm strategy at Anaqua, reveals how the International Olympic Committee enforces the Olympic brand and what actions sponsors and advertisers should take through every stage of the Olympic cycle.

28 July 2021