Organisation: Huawei

01 July 2016

The <em>WTR</em> Industry Awards 2016 – to be presented at an exclusive ceremony at the Hilton Orlando Bonnet Creek, timed to coincide with the 138th International Trademark Association annual meeting – honour leading trademark teams and individuals across a range of sectors. We reveal the shortlist

29 April 2016

While some sceptics still question the point of brand valuations – given that different valuers arrive at significantly different amounts – understanding the methodologies used demonstrates that brand value is a crucial indicator of overall corporate value, now more than ever

01 March 2016

The results of Alibaba’s latest Singles’ Day promotion show that major international brands played a more prominent role than ever in the company’s flagship sales event. This growing influence of major trademark holders as Alibaba stakeholders could play a positive role in spurring on the platform’s ongoing trademark enforcement efforts.

17 November 2015

When Huawei and the Washington Redskins jointly announced a sponsorship and technology deal last month, commentators puzzled at the partnership between two businesses facing serious image problems. There are undeniable ironies at play but, for the Chinese telecoms giant, its first US sports sponsorship may be an early step in a much broader initiative to build its profile among US consumers, and highlights how such activities can help Chinese brands make a splash in the US market.

21 November 2014

While the global trademark community is currently descending on Hong Kong, with Asian attendance clearly up, only a small number of China’s most valuable brands are on the delegate list. However, one practitioner argues that this is a result of the voice domestic legal counsel currently have in their organisations, something which will change over time.

10 May 2014

This week, a new list of China’s most valuable brands has been generating media coverage. While comparison with other lists highlights the disparity in valuations that different methods create, it is clear that Chinese brands are going from strength to strength. And with an increased emphasis on the power of brands, the country is now playing an active role in the professionalism of the brand valuation sector itself – something which will be of benefit to all.

24 February 2014

Following on the success of the Special Campaign against IP Infringement that took place in 2010/2011, the SAIC has begun a nationwide campaign against the hijacking of well-known commercial signs. The new campaign can be seen as yet another indication of China’s changing attitude to IP infringement.

09 April 2013

New research has outlined the perception issues currently preventing Chinese brands from gaining a foothold with European consumers. However, these challenges can be overcome and the success of Chinese brands internationally could lead to benefits for all brand owners.

09 December 2011