Organisation: IBM

Evalueserve’s Iveta Petrova explores how to select and utilise the right AI tools to optimise trademark enforcement strategies.   

06 November 2023

Featured in Stock market performance

The WTR Brand Elite fell seven points in September, hitting its lowest value since 1 January 2023. However, the brands that experienced the biggest drop in value have reason to remain optimistic.

30 October 2023

Experts from key markets around the world reveal the technologies that are helping – and hindering – anti-counterfeiting efforts, as part of a new WTR enforcement guide.

09 October 2023

Featured in Stock market performance

The WTR Brand Elite dipped two points in August, mirroring minor falls across major stock markets. However, Dell Technologies bucked the general trend. 

25 September 2023

WTR takes a look at the current brand protection ecosystem on the Bluesky Social platform, with our research identifying active impersonation accounts related to major brands. 

25 August 2023

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of 100-plus companies that invest in their brands and trademark teams compare against nine major stock market indices.

24 August 2023

Featured in Stock market performance

The WTR Brand Elite rose seven points through June, hitting its highest value since 1 February 2022.

18 July 2023

Featured in Stock market performance

The WTR Brand Elite dropped one point through May, as major stock indices returned mixed results. Tech brands performed strongly, with a suite of new AI-powered Alexa devices giving Amazon a notable boost.

22 June 2023

Featured in Stock market performance

The WTR Brand Elite rose a single point through April, taking it to its highest value level in just over a year.

29 May 2023

Academic Cameron Shackell takes a look at whether the latest Generative AI platforms are aware of major brands, how they use them and the implications that this could have for trademark professionals.

04 May 2023