Topic: In-house operations

Latest content

How corporate social responsibility is driving Tommy Hilfiger’s brand strategy 

After collaborating with major brands on an advertising campaign to raise awareness of the trade in fraudulent personal protective equipment, it is little wonder that the Tommy Hilfiger IP group has been recognised as WTR’s Fashion, Cosmetics and Luxury Goods Team of the Year.

29 December 2020

Full integration makes IHG’s IP team a welcoming host

Tami Collie of InterContinental Hotel Group – winner of the WTR Industry Award for Travel and Leisure Team of the Year – reveals how respect and collegiality are helping the trademark team to tackle a bold new acquisition while weathering the hit from covid-19.

28 December 2020

How the Verizon team protects the foundations of its branded house

WTR gets the inside track on how Verizon’s trademark department, named Internet and Telecommunications Team of the Year at the 2020 WTR Industry Awards, approaches brand management in the face of opportunists and a rapidly evolving field.

28 December 2020

China hogs the enforcement limelight for Peppa Pig owner Entertainment One

Entertainment One’s senior director of brand protection, Niall Trainor, reflects on a year dominated by a major acquisition and reveals the key factors that led to his side winning WTR’s Sports, Entertainment and Media Team of the Year Award.

24 December 2020

How to increase brand protection engagement: top tips from an award-winning company

We shine a light on WTR Retail Team of the Year MF Brands Group's vibrant brand protection strategy, examining how the company's lead IP counsel engage consumers and key stakeholders in vital anti-counterfeiting efforts.

24 December 2020

“The quality of the names is crucial”: Novartis’ top tips for pharma branding success

David Lossignol, head of the pharma legal brand IP team at Novartis, reveals how he managed to juggle the 2019 INTA presidency alongside increasing duties at the company, to earn his operation the WTR Healthcare and Life Sciences Team of the Year Award.

23 December 2020

Preparation and collaboration: the cornerstones of any successful brand strategy

Carnot Laboratorios general counsel Antonio Donatlán Herrera reveals how his team handled the IP intricacies of a multinational brand launch in an industry where the threat of counterfeits is a threat to human health.

22 December 2020

Water brands sale and Starbucks deal add to Nestlé’s winning record

José Checa, general counsel brand and marketing properties at Nestlé, reveals the role that his team played in some of the company’s biggest successes of late.

21 December 2020

Unilever takes to the streets to spread the trademark message

Viji Malkani, senior legal manager IP rights, brand protection and legal counsel foods at Hindustan Unilever Ltd, reveals how WTR’s Asia-Pacific Team of the Year team has upheld IP integrity in the face of increasing pressures and why educating the younger generation has become part of their work ethos.

21 December 2020

“You don’t need to be an attorney to make a huge impact”: Netflix’s Ali Buttars on the secret to IP success

WTR caught up with year’s In-House Leader of the Year Ali Buttars, head of the trademark team at Netflix, to discuss her approach to IP strategy and leadership, as well as the need for greater inclusion of non-lawyers in the IP world.

18 December 2020

Unlock unlimited access to all WTR content