WTR’s Hospitality and Travel Team of the Year has been busy establishing and defending Airbnb’s well-known mark around the world, contributing to the company’s remarkable rise in brand value post-pandemic.
Microsoft’s head of trademarks, Cam Gatta, reveals how the team overcomes the challenges of protecting some of the world’s most recognisable and valuable brands.
Recently honoured as WTR’s Entertainment and Media Team of the Year, we take a closer look at elements of Middle-earth Enterprises’ success.
WTR presents insights on how the events of 2020 shaped the trademark practice of in-house counsel at the Federation of the Swiss Watch Industry and the Jelly Belly Candy Company.
16 December 2020
Continuing our new series, WTR presents exclusive insights from the principal counsel at ESPN, Allison Cantor, and the assistant general counsel of trademarks at Harley-Davidson, Adraea Brown.
10 December 2020
WTR sits down with Batur Oktay to explore how he led the Starbucks IP team through the many challenges created by covid-19 this year.
09 December 2020
Michael Ding, head of IP operations, Asia, Middle East and Africa, at the ABB Group, tells WTR how the company approaches brand protection and anti-counterfeiting.
26 November 2020
Industry leaders expect work-life balance complaints in trademark teams to ease in the coming months. While seemingly positive, there are also warnings that this could be an ominous indicator of future unrest.
21 October 2020
The cyclical nature of IP financial planning means that the impact of the pandemic on trademarks may not yet have been fully felt, with industry leaders citing budgets as the number one concern in the coming months.
19 October 2020
Also the 2021 INTA president, Dare sat down with WTR to explain how she has approached the management of both Oracle’s portfolio and the role that the INTA community has played in it.
14 October 2020
The winners of the WTR Industry Awards 2020 have been announced in a series of online ceremonies, with winners including the trademark teams from 3M, Amazon.com, Entertainment One, Tommy Hilfiger and Unilever.
05 October 2020
Why trademark professionals must adapt and expand their skillset in response to a time of coronavirus, hyper-partisanship and cancel culture.
29 September 2020
WTR talks to PMI’s director of illicit trade prevention, as well as one of its brand partners, to get the inside track on how its anti-fraud campaign was conceived and what has been learnt about the way that criminal networks have adapted their tactics to take advantage of the pandemic.
23 September 2020
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