Home
In-house operations

Topic: In-house operations

Remarkable brand value rise secures award for Airbnb’s trademark team

WTR’s Hospitality and Travel Team of the Year has been busy establishing and defending Airbnb’s well-known mark around the world, contributing to the company’s remarkable rise in brand value post-pandemic.

Care, customer obsession, growth mindset: Microsoft trademark team on its keys to success

Microsoft’s head of trademarks, Cam Gatta, reveals how the team overcomes the challenges of protecting some of the world’s most recognisable and valuable brands.

Protecting Middle Earth: how a reshuffled trademark team guards the Lord of the Rings IP portfolio

Recently honoured as WTR’s Entertainment and Media Team of the Year, we take a closer look at elements of Middle-earth Enterprises’ success.

Latest content

Success banks on being "bold, collaborative and strategic" at Standard Chartered

A corporate pivot to innovation at Standard Chartered needs IP support, says head of intellectual property Nigel King.

10 August 2023

Milking Mengniu’s IP portfolio for value

Chinese dairy company Mengniu weighs up the ingredients for an award-winning Asia-Pacific team.

09 August 2023

Maintaining a healthy IP portfolio at the world’s biggest Ayurvedic company

The Dabur India IP team reveals how it has overcome challenges in the Ayurvedic healthcare space to be crowned the 2023 WTR Household and Consumer Goods Team of the Year.

08 August 2023

Europe’s biggest demerger; a portfolio of well-loved brands; fighting threats to consumer health: all in a year’s work at Haleon

Sophie Bodet, vice president – head of intellectual property at Haleon, reveals the pivotal role her team played in Europe’s biggest demerger of the past 20 years – all while managing a portfolio of 33,000 trademarks covering some of healthcare’s best-known brands.

07 August 2023

How P&G overcomes obstacles to rely on 3D marks in Indonesia

Procter & Gamble's senior legal counsel shares her experience securing and enforcing 3D trademarks when trade dress protection is not available.

07 August 2023

Spotlight on in-house excellence: enhanced 2023 WTR 300 now available

A new version of the 2023 WTR 300 features in-depth profiles highlighting the roles and achievements of key industry experts.

07 August 2023

“Thinking outside the box”: Christian Louboutin’s creative approach leads to year of major wins

Xavier Ragot, group general counsel and global data protection officer at Christian Louboutin, reveals how the company’s IP function turns global challenges into landmark successes.

04 August 2023