Industry focus: the sweet smell of success for confectionery trademarks in the Middle East and North Africa

Industry focus: the sweet smell of success for confectionery trademarks in the Middle East and North Africa

The Middle East and North Africa is a lucrative but
competitive market for confectioners, with cases
fought over the tiniest elements of packaging. Global
brands should familiarise themselves with the
similarities – and differences – between local regimes
before diving in

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