Organisation: Intel

ChatGPT and brands: what does Generative AI say about your trademark?

Academic Cameron Shackell takes a look at whether the latest Generative AI platforms are aware of major brands, how they use them and the implications that this could have for trademark professionals.

04 May 2023

General Court: GOOGLE CAR would take unfair advantage of GOOGLE’s reputation

The court found that the risk of free-riding was obvious, given the reference to the earlier GOOGLE mark and its extremely strong reputation.

17 April 2023

Brand market crash: industry giants suffer major declines as Amazon ranked world’s most valuable brand

Amazon, Apple, Facebook and Alibaba.com are among some of the biggest names to have seen their brand value decline this year, Brand Finance’s annual Global 500 report reveals.

18 January 2023

From the archive: the Intel Rule

Featured in WTR Special Report Q4 2022: Building a better workplace: How to support diversity, equity and inclusion in the IP industry

05 January 2023

UPS law firm diversity scheme winners revealed as corporate DEI programmes push on despite challenges

Despite some bumps in the road, the momentum behind corporate schemes to drive DEI in the law firm sector are clearly gathering momentum.

08 October 2022

New trademark prosecution practice: additional evidence will not be accepted on appeal

Two resolutions recently issued by the National Trademark Office have changed the policy concerning the acceptance of evidence submitted on appeal.

07 February 2022

Down memory lane: a look back at the WTR Industry Awards best bits

The first WTR Industry Awards took place in Chicago in 2007. In subsequent years, at ceremonies around the globe, the awards evening has regularly hosted, and celebrated with, hundreds of the corporate trademark world’s leading lights.

17 August 2021

Talking money with clients and the board: guidance from elite practitioners

The Long Read: A panel of WTR Global Leaders share their tried-and-tested methods for how to keep costs down and stick to budgets once key stakeholders are on board with the IP mission.

15 July 2021

European and consumer brands dominate Clarivate’s first-ever best-protected brands list

Clarivate has published its first Top 100 Best Protected Global Brands Report, revealing that almost half of the world’s best-protected global brands are headquartered in Europe, while more than half are consumer brands.

26 May 2021

Seven strategic takeaways from Brand Strategy India 2021

Over the past two days, WTR has hosted a number of ‘Brand Strategy India’ sessions at the IPBC India virtual event. These discussions have offered a range of critical takeaways for rights holders.

08 April 2021