Organisation: JD.com

China has taken to livestreaming to drive e-commerce sales and encourage consumerism. However, with opportunity comes risk, and a whole host of brand challenges have emerged.

13 August 2020

This data deep dive explores US filing strategies by country, revealing that Chinese applicants increasingly favour direct applications while European-based businesses continue to utilise the WIPO route.

17 June 2020

Last week in China, an auction of 234 trademarks owned by Shenzhen QVOD Technology Co took place on Alibaba’s auction platform, in a two-day bidding war closing at Rmb9.5 million. 

21 April 2020

Featured in Community insights

The Global Trademark Benchmarking Survey provides exclusive insight behind the scenes at corporate trademark practices and reveals the risks and opportunities that law firms face. This year, we uncover attitudes towards industry associations and how diversity concerns are informing hiring practices and the relationship with key stakeholders.

06 April 2020

JD.com is suing the China National IP Agency following the invalidation of five DOUBLE 11 marks. Alibaba, the third party in this case, argues that DOUBLE 11 – a reference to Singles’ Day in China – was created and used by the company as a trademark. 

06 December 2019

An understanding of the law is just the first step to successful brand protection in China. WTR talked to local in-house counsel and private practitioners to get the inside track on how to craft a multifaceted trademark strategy for the region.

01 July 2019

World Trademark Review takes an in-depth, data-led look into the retail sector, examines the growth of e-commerce, analyses how the top brands in retail have performed this past year, and much more.

30 November 2018

We take a deep-dive into the brand backlash against Dolce & Gabbana in China, after an advertising campaign was deemed racist and insensitive.

26 November 2018

​​​​​​Customs authorities in Hong Kong have managed to increase the seizure rate of fake goods by one-third in the first half of 2018 thanks to the use of artificial intelligence.

08 August 2018

In our latest data report, we analyse the vibrant technology landscape, and provide a full rundown of the filing patterns in this field and gauge the performances of the leading tech brands in the world.

25 May 2018