Jennifer McKenzie

Partner, Cassels Brock & Blackwell LLP

Jennifer McKenzie is a partner in the intellectual property group at Cassels and a registered canadian trademark agent. As a recognised leader in branding, regulatory, advertising and marketing law, Jennifer advises both domestic and international clients on their portfolios. From the selection and clearance of trademarks to the legal review of advertising and claim substantiation, Jennifer provides advice in a wide range of industry sectors, from pre-package consumer goods to regulated products such as cannabis, drugs, medical devices, cosmetics, food and alcoholic beverages.

Jennifer offers extensive experience in trademark prosecution and enforcement, and has represented clients in regulatory investigations and competitive trade disputes. She has also appeared before Ad Standards. She advises clients on federal and provincial privacy legislation for the private sector, including Canada’s anti-spam law, and the drafting of consumer-facing privacy policies and terms of use. In addition, Jennifer helps clients in relation to promotion and contest design and the drafting of commercial agreements, including social influencer agreements and co-promotion agreements. Jennifer’s work is recognised by such authorities as Chambers Canada, Lexpert and Who’s Who Legal. In 2022, Jennifer was named Toronto’s Lawyer of the Year for advertising and marketing by Best Lawyers.

Jennifer sits on the influencer marketing steering committee of Ad Standards, the Cannabis Working Group for the Canadian Marketing Association, and is the vice chair of the Marketing Practices Committee of the Canadian Bar Association. Jennifer is also a frequent speaker on marketing and advertising law and intellectual property and has written extensively in these areas.

Prior to joining Cassels, Jennifer was a partner at a leading intellectual property firm, where she led the regulatory, advertisingand marketing group and co-led the cannabis and covid-19 groups.