Organisation: Kellogg

Disney has $600,000 verdict overturned; Mars acquires Pringles owner; Tesco files new Clubcard logo – news digest

In our latest round-up, we look at Ikea trialling a second-hand marketplace, the Japanese government publishing AI and copyright guidance, and more.

27 August 2024

Food brands bounce back as values exceed pre-pandemic levels

Food brand values have returned to pre-pandemic levels, with Nestlé and Coca-Cola the highest ranking in their sectors, according to the latest Brand Finance report.

17 August 2022

Understanding brand value – insider insights from INTA

INTA speaks exclusively to WTR about brand evaluation versus valuation and why it is so important for brand professionals to play an active role in the calculation process.

30 September 2021

USPTO urged to protect its own brand in fight against fraud and scams

The USPTO is being urged to more effectively protect its own brand to help tackle fraud, with suggestions including obtaining trademark protection for the USPTO name and hiring a brand integrity manager.

04 August 2021

In times of crisis consumers seek out familiar, comfortable food and beverage brands, creating opportunity

Slumping economies and ongoing lockdown orders present opportunities for the food and drink industry’s bigwigs to recapture market share from challenger companies

22 May 2020

Crunch time for Kellogg’s Nutri-Grain cereal

Multinational food and drink giant Nestlé has successfully opposed the registration in New Zealand for the 3D shape of Kellogg’s Nutri-Grain cereal.

17 July 2019

Get real: protecting fictional brands

Recent jurisprudential trends show that courts are more and more willing to afford protection to fictional brands. However, there are several nuances of which to be aware.

12 December 2018

Growth of food and drink brands remains flat, but Chinese register sees explosion in filings: exclusive data analysis

In our latest industry data report, we inspect the food and beverage sector, finding that brand growth has been limited in this dynamic and challenging market. We also take a close look at overarching application trends.

08 June 2018

Boycotts, backlashes and Russian bots: Keurig crisis highlights challenge for brands in politically partisan times

It has been a particularly tumultuous week for coffee maker Keurig, with the hashtag #BoycottKeurig trending on social media following the company’s public declaration that it was pulling advertising linked to a right-wing news pundit. As one expert tells us, the week’s events highlight the challenge that brands face at a time when partisan tensions are at an all-time high.

16 November 2017

Confusion around 'compound word/phrase' dichotomy highlighted in PRETZEL CRISPS case

In Frito-Lay North America Inc v Princeton Vanguard LLC, in a precedential opinion, the TTAB has held that the mark PRETZEL CRISPS was generic for "pretzel crackers". The plaintiff argued that 'pretzel crisps' is a compound term under the Gould standard, while the defendant argued that it is a phrase under American Fertility and is thus broader than the sum of its parts.

18 March 2014