Organisation: Kraft Heinz

In our latest round-up, we look at Ikea trialling a second-hand marketplace, the Japanese government publishing AI and copyright guidance, and more. 

27 August 2024

Featured in Special Report 2021 Q3: Managing the brand balance sheet

Christof Binder, managing partner of Trademark Comparables AG, Markables, runs through the 50 most expensive brands and brand portfolios acquired over the past two decades, and the trends that they reveal.

30 September 2021

Featured in Brand trademark tracker

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. 

07 July 2021

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. 

07 July 2021

The long-running battle between food giant Kraft Heinz and Australian company Bega Cheese over packaging for their peanut butters has come to an end, with Australia’s highest court throwing out Kraft’s bid to appeal an earlier ruling allowing Bega to continue using its distinctive trade dress.

30 November 2020

The company has struggled as consumers increasingly opt for healthier products. Now it is seeking new ways to monetise its iconic brands while simultaneously implementing a transformation strategy.

26 June 2020

Slumping economies and ongoing lockdown orders present opportunities for the food and drink industry’s bigwigs to recapture market share from challenger companies

22 May 2020

With over 20 years’ experience assessing the value of intangible assets worldwide, Brand Finance’s David Haigh warns that slow growth and an international crisis could mean that brands are on the brink of a global crash.

06 April 2020

Kraft Heinz and Unilever have distanced themselves from a pornography website on which they advertised, following accusations that it hosted underage and illegal content. Legal experts emphasise the importance of being involved in conversations over brand messaging and positioning.

06 November 2019

The snack giant has traditionally focused on existing famous brands; however, the healthy living trend now presents both challenges and opportunity.

08 March 2019