Leading e-sports team Fnatic: it is “imperative” that the industry takes trademarks seriously

The CEO of one of the biggest e-sports organisations has revealed how trademarks have allowed it to commercialise its brand and expand around the world. In this fledgling sector, such a proactive approach to IP is rare; but major e-sports teams should be more aware of the importance of their brands - both for their own growth and for the credibility of the industry.