Organisation: Lidl

The Europe Trademark 50

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902.

07 July 2021

Why the view of brand valuation needs to change for environmental groups to achieve full potential

In our latest Saturday opinion column, we ask why more environmental organisations are not engaging in brand valuation.

26 June 2021

Family butcher’s passing-off claim against Lidl dismissed

In a victory for discount supermarket chain Lidl, the High Court has dismissed a passing-off claim brought by a high-end family butcher claiming to have nationwide goodwill in the Philip Warren brand.

21 June 2021

Lidl partially successful on appeal in GREEN CYCLES case

In Lidl Stiftung & Co KG v EUIPO, the General Court has annulled the decision of the Fifth Board of Appeal of the EUIPO insofar as it found genuine use of the figurative mark GREEN CYCLES for goods in Class 20.

04 June 2020

In times of crisis consumers seek out familiar, comfortable food and beverage brands, creating opportunity

Slumping economies and ongoing lockdown orders present opportunities for the food and drink industry’s bigwigs to recapture market share from challenger companies

22 May 2020

Why the brand bubble could be about to burst

With over 20 years’ experience assessing the value of intangible assets worldwide, Brand Finance’s David Haigh warns that slow growth and an international crisis could mean that brands are on the brink of a global crash.

06 April 2020

Federal Administrative Court confirms that figurative mark containing the word ‘Paris’ is deceptive

In a blow to German supermarket chain Lidl, the Swiss Federal Administrative Court has confirmed that the figurative mark ESMARA SEE YOU IN PARIS was deceptive.

11 December 2019

A new dawn for grocery stores: how major brands are changing to counter low-cost rivals

The departure of Tesco’s CEO signifies the retailer’s successful turnaround, but this is just the beginning as long-time players overhaul businesses to stay in the game.

18 October 2019

Netflix tops simplicity ranking as ease of use identified as driver of brand value

New research has named Netflix as the world's ‘simplest’ brand, with the company leapfrogging Aldi, Google and Lidl to take top spot.

19 November 2018

Riding the tidal wave: USPTO faces 10% rise in trademark applications

With a 10% rise in trademark applications mostly spurred by Chinese filings flooding the USPTO in 2017, questions have been raised about whether the office can cope with this influx – both now and in the future.

26 June 2018