Organisation: L'Oréal

Kosé and Shiseido: cosmetics giants with a similar strategy

Japanese cosmetics manufacturers Kosé and Shiseido may vary in their net sales, but data analysis reveals similar trademark filing strategies.

14 December 2023

Well-known perfume companies dealt blow in ‘smell-alike’ case

Several well-known perfume companies - including Armani, Chloe, Hugo Boss, Lancôme and L'Oréal - have lost their trademark infringement case against an Israeli maker of ‘smell-alike’ perfumes.   

04 September 2023

EUIPO trends and top filers: 2022/23

Featured in Trademark register tracker

Drawing on data supplied by the office, WTR presents the leading EUTM and RCD filers at the office for the 12 months to 1 May 2023.

05 July 2023

Brand Tracker: January-April 2023

Featured in Brand trademark tracker

Fashion and luxury brands Christian Dior and Estée Lauder more than doubled their filing activity in the first four months of 2023 - while many leading brands more than halved their own - WTR analysis shows. 

23 June 2023

L’Oréal loses trademark fight against NOREAL

In a major blow to cosmetics giant L’Oréal, the Japan Patent Office dismissed the French company’s opposition against the registration of NOREAL in Class 3.

05 May 2023

WTR Brand Elite analysis: January 2023

Featured in Stock market performance

The January effect was in full force last month, with major stock markets posting positive performance across the board. 

24 February 2023

WTR Brand Elite analysis: November 2022

Featured in Stock market performance

It was an especially good month for fashion and luxury, and apparel and footwear brands – with Hermès International’s holding company the biggest winner on the stock markets.

06 January 2023

Hotel services, well-known marks, targeting and more: the five most-read Legal Updates of the year

Analysis of an EU decision on genuine use came top of our list of most-read Legal Updates in 2022.

26 December 2022

K v K K WATER: General Court confirms that single-letter trademarks benefit from limited protection

In a victory for French cosmetics giant L'Oréal, the court found that there was no likelihood of confusion between the company’s figurative sign K K WATER and the earlier mark K for identical goods.

24 November 2022

Backward step for Louboutin in complaint against Amazon

Advocate General Maciej Szpunar’s opinion suggests that, if it is made clear to the reasonably well-informed and reasonably observant internet user that goods are offered by a third party, an intermediary platform may not infringe an owner's EU trademark rights.

15 August 2022

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