Organisation: L'Oréal

Featured in Trademark register tracker

French personal care powerhouse L'Oréal was the leading corporate applicant for EU trademarks in the 12 months preceding 1 May 2022, some way ahead of second-placed Philip Morris,  EUIPO data reveals. 

04 July 2022

The decision will no doubt become the new ‘go-to’ case on targeting in the United Kingdom.

01 June 2022

A key aspect of the decision was the reasoning used isolate the distinctive and dominant element of the signs in order to conclude that there was a likelihood of confusion.

22 April 2022

Last year was an exciting one for trademarks in India, with the abolition of the IP Appellate Board signalling a sea change in how trademarks are treated. Shailendra Bhandare and Sourav Dan of Khaitan & Co give their on-the-ground take of a significant 12 months.

27 January 2022

The beauty industry is in a period of major disruption, but the shift to e-commerce has benefitted DTC brands.

08 October 2021

The Supreme Court has dismissed the appeal filed by smell-alike perfume company Equivalenza over claims of trademark infringement. The court, referring to L’Oréal v Bellure, held that Equivalenza took advantage of the reputation of perfumes of well-known brands.

29 July 2021

Featured in Brand trademark tracker

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. 

07 July 2021

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year.

07 July 2021

Featured in Brand trademark tracker

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year.

07 July 2021

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. 

07 July 2021