Organisation: L'Oréal

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

28 June 2021

The United States has experienced another record-breaking year in terms of trademark filings, in part due to a flurry of applications from Chinese-based businesses. But this is both good and bad news for rights holders.

04 January 2021

Featured in Trademark register tracker

Less than a year into Christian Archambeau’s tenure as executive director, the EUIPO is laying the groundwork for future expansion. World Trademark Review’s annual focus on the office assesses current operations, reveals the most proactive filers and explores how the agency is taking a global view of trademarks.

29 July 2019

Featured in Trademark register tracker

With the EUIPO looking towards a future under new leadership, we asked practitioners for their take on the office’s current operations and activities, and the challenges that the new management will face.

30 August 2018

In the first of our five-part series, trademark counsel from law firms across Europe provide an overview of the performance of their countries’ EU trademark courts over the past two years.

23 August 2018

The Court of Appeal of England and Wales has considered which member state's courts would have jurisdiction to hear a claim for infringement of an EUTM where an online advertisement created in one member state targeted consumers in another.

22 March 2018

In its landmark decision in <i>Cartier International v BSkyB</i>, the Court of Appeal confirmed that blocking injunctions are available against intermediaries in online trademark cases.

08 September 2016

While some sceptics still question the point of brand valuations – given that different valuers arrive at significantly different amounts – understanding the methodologies used demonstrates that brand value is a crucial indicator of overall corporate value, now more than ever

01 March 2016

Walt Disney has supplanted Lego as the world’s most powerful brand, according to the Brand Finance Global 500 2016. Acquisition activity has played a key role, with Marvel and Lucasfilm properties propelling the Walt Disney brand up the brand strength league table.

01 February 2016

Section 8 of the Alicante Court of Appeal, acting as CTM Court of Appeal, has confirmed a first instance decision finding that the use of well-known perfume trademarks to sell so-called ‘smell-alikes’ constituted trademark infringement and unfair competition. Among other things, the court held that such use took unfair advantage of the distinctive character and reputation of the trademarks.

13 October 2015