Organisation: Mars Inc

Department heads at some of the world’s biggest brands reveal what it takes to build a winning IP strategy.

31 August 2023

Corporate trademark excellence has been celebrated at Singapore’s Gardens by the Bay, with the winners of this year’s WTR Industry Awards announced at an exclusive champagne reception.

18 May 2023

As Aunt Jemima gets a brand overhaul, one legal expert suggests that PepsiCo has an opportunity to drive meaningful change through engagement and discussion of racial inequalities.

18 June 2020

The in-house team at food giant Mars continuously adapts its approach to tackle the range of prosecution and enforcement challenges it faces. Although the department is decentralised, strong internal communication keeps the brand’s IP strategy robust and consistent.

10 July 2019

In an in-depth discussion with Sophie Anger, associate general counsel of marketing properties for the global petcare unit of Mars Incorporated, she offers enforcement tips, explains how efficiency is her guiding principle, and much more.

14 September 2018

On October 20 2016 <i>World Trademark Review</i> hosted its second annual Managing the Trademark Asset Lifecycle event in the heart of Wall Street, New York City. The event was often boisterous, with speakers and attendees alike frequently at odds on the most effective ways to capitalise on trademark assets

01 January 2017

In a year dominated by divisive political events, brands often featured in fast-moving campaigns and election cycles – whether intentionally or otherwise. Careful risk management and a clear communications strategy are crucial to survive the political circus unscathed

01 January 2017

A US Trademark Trial and Appeal Board ruling that refused a trademark due to its association with cannabis products could have wide implications for the fledgling state-legal cannabis industry in the United States. One expert tells us there is a “frightening possibility” the ruling may stop any major brand owner considering licensing their marks for use on legal cannabis products – and that, overall, the IP situation for the industry is worse today than a year ago.

22 July 2016

From struggles over shape and colour marks to parodies and biscuit battles, the European courts wrestled with a diverse range of important trademark cases in 2015

29 April 2016

The Cologne Appeal Court has issued its decision in a case brought by Mars Inc against Turkish chocolate maker Şölen AŞ concerning Mars’ Snickers and Bounty chocolate bars. While the court dismissed Mars’ claims that the defendant had copied the Bounty packaging and infringed its 3D mark for the Bounty chocolate bar, it granted Mars’ claim that the defendant had imitated the Snickers packaging.

10 April 2014