Organisation: Mattel

Maintaining a healthy IP portfolio at the world’s biggest Ayurvedic company

The Dabur India IP team reveals how it has overcome challenges in the Ayurvedic healthcare space to be crowned the 2023 WTR Household and Consumer Goods Team of the Year.

08 August 2023

Hasbro versus Mattel: how best to keep consumers keen on core brands?

Hasbro and Mattel share broadly similar trademark protection strategies, Clarivate data shows. But a closer look at their annual financial reports reveals subtly different approaches to the future of the industry. 

31 May 2023

From live-action films to NFTs: how Mattel makes the most of its IP

Mattel is increasingly embracing entertainment licensing to push and promote its "Power Brands", Clarivate filing data and company financial reports reveal.

27 April 2023

USPTO trends and top filers: FY2022

Featured in Trademark register tracker

Our annual assessment of the US brand landscape reveals the top filers and representatives, volatile application trends, and much more.

26 January 2023

Aristocrat leads USPTO filers ranking, Kanye West’s prosecution activity propels him into top 20

While previously populated by a number of Chinese companies, this year's top 20 list is very different, with US companies dominating. 

29 November 2022

Brand jamming: international perspectives on a reputational risk

Businesses have long observed their brands used in public interest and other campaigns without permission, opening up the risk of reputational harm.

14 July 2022

10 biggest corporate trademark portfolios revealed

We reveal the 10 companies with the biggest active trademark portfolios in China, Europe and the United States

07 July 2022

Good news for Mattel as General Court upholds decision to invalidate dolls head design

This decision confirms that commercial or aesthetic considerations are irrelevant to the assessment of the designer's freedom in creating a design.

15 February 2022

USPTO terminates thousands of fraud-related applications; Apple, Microsoft and WeChat top brand rankings; and more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

30 January 2022

USPTO trends and top filers: FY2021

Featured in Trademark register tracker

Our annual assessment of the US trademark landscape sheds light on the unexpected jump in filings, reveals the top filers and much more.

02 December 2021

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