Organisation: Mattel

Renewed calls for US marketplaces and social media platforms to be added to USTR list, as platforms respond

During the comment period for the 2021 Notorious Markets List, calls have been made for US online marketplaces and social media platforms like Amazon and Facebook to be included. 

14 October 2021

The US Trademark 50

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year.

07 July 2021

Top 50 trademark applicants: United States 2020

Featured in Brand trademark tracker

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year.

07 July 2021

Data reveals USPTO challenges are more widespread than the issue of digitally altered specimens

The United States has experienced another record-breaking year in terms of trademark filings, in part due to a flurry of applications from Chinese-based businesses. But this is both good and bad news for rights holders.

04 January 2021

How to increase brand protection engagement: top tips from an award-winning company

We shine a light on WTR Retail Team of the Year MF Brands Group's vibrant brand protection strategy, examining how the company's lead IP counsel engage consumers and key stakeholders in vital anti-counterfeiting efforts.

24 December 2020

Certification marks provide a unique opportunity to promote a green brand and the role of trademark teams, but they require commitment

For trademark experts, these activities cannot just be a box-ticking exercise. At the very least, they may help raise the profile of the team across the wider business.

04 November 2020

Why trademark professionals should be at the forefront of sustainable brand initiatives

In our latest opinion column, we look at recent sustainability campaigns to determine why trademark counsel should play a central role in such initiatives.

02 November 2020

Submarine marks: how black holes can help keep filings secret

The tech press has long jumped on a new filing for a news story, but there are many reasons why a company would rather keep a lid on upcoming launches of a new brand.

13 April 2020

Top filers at the USPTO revealed

Whether concerned about bad-faith filing at the USPTO or seeking to benefit from US marks, the level of demand from Chinese entities has been a remarkable phenomenon over the past few years – as the filing data reveals.

02 January 2020

What 2019 filing numbers tells us about the US trademark landscape

Our exclusive deep dive into the latest USPTO filing data reveals some telling tendencies about Nice classes and Madrid versus national and state applications.

20 December 2019

Unlock unlimited access to all WTR content