Organisation: McDonald's

The case highlights the importance of supplying sufficient and suitable evidence when defending a mark against a non-use revocation action before the EUIPO - even one as well known as BIG MAC.

02 February 2023

McDonald’s has won its second attempt to prove BIG MAC use before the EUIPO, but other brands should learn from its mistakes.

25 January 2023

McDonald’s may not be the only big brand forced to exit Kazakhstan due to Russia-related supply chain issues, Saturday’s opinion argues.

21 January 2023

The decision provides useful guidance on how to assess the similarity of device marks without any textual element.

06 April 2022

Class 9 is already overcrowded. The rise of virtual goods in the metaverse will only make things worse.

19 February 2022

A longstanding circuit split could be resolved if the US Supreme Court accepts certiorari in a case that hinges on the initial interest confusion doctrine.

16 September 2021

Research from WTR reveals nearly all usernames related to major brands are registered on the social media platform Parler– with copycat and parody accounts identified as a risk for rights holders.

11 November 2020

Australia’s burger wars have heated up again, with McDonald’s threatening trademark infringement proceedings against restaurant chain Rashjays over its Big MacJac burger. This comes after McDonald’s took action against rival Hungry Jacks over its Big Jack burger.

27 October 2020

With over 20 years’ experience assessing the value of intangible assets worldwide, Brand Finance’s David Haigh warns that slow growth and an international crisis could mean that brands are on the brink of a global crash.

06 April 2020

In McDreams Hotel GmbH v EUIPO, American fast food giant McDonald's has successfully enforced its rights against a EU trademark application incorporating the prefix ‘Mc’ on the basis of its extensive reputation. 

30 October 2019