Organisation: McDonald's

The fast-food powerhouse has turned to machine learning tech in a bid to personalise the brand experience - however, its rivals have demonstrated that personality is as powerful as technology.

04 October 2019

New social media platforms pledging to be “censorship-free” are garnering significant audiences who seek an alternative to Twitter and Facebook. Research from WTR finds that these platforms could be uniquely challenging for rights holders.

13 June 2019

Irish fast-food chain Supermac’s has successfully cancelled the McDonald’s BIG MAC mark. The case, which arose after McDonald’s opposed Supermac’s own mark, highlights the need for even the largest of companies to diligently file good-quality evidence of genuine use.

30 January 2019

In a landmark judgment, Irish fast food chain Supermac’s has prevailed in a dispute with McDonald’s over the use of the BIG MAC trademark.

15 January 2019

Research from World Trademark Review has found that many major brand names have been registered on "free speech social network" Gab, with related pages sometimes featuring homophobic and racist content.

15 August 2018

Exclusive analysis reveals why major US brands are feeling the pressure of increased competition in the global marketplace – and how they can fight back.

13 February 2018

There has been a shake-up at the top of the Brand Finance annual Global 500 report, with Google knocking Apple from its perch after five years at the top. But it is Chinese brands which saw the most growth in 2016

01 March 2017

Allegations that McDonald’s restaurants have been charging customers in some of New Zealand’s poorest areas more than those in wealthier districts have highlighted the challenge facing franchisors when trying to control brand messaging.

05 April 2016

While some sceptics still question the point of brand valuations – given that different valuers arrive at significantly different amounts – understanding the methodologies used demonstrates that brand value is a crucial indicator of overall corporate value, now more than ever

01 March 2016

It’s been a crazy week in the world of FIFA. In the space of a week, soccer’s international governing body has been rocked by the arrest of senior executives over the alleged use of bribery, fraud and money laundering to corrupt the issuing of media and marketing rights for FIFA games, with the fallout leading to the announcement by long-term (and newly re-elected) president Sepp Blatter that he will step aside within the next year. It’s also left FIFA sponsors in a difficult spot in terms of reputation management.

03 June 2015