Organisation: Mercado Libre

Online anti-counterfeiting strategies in Uruguay that brand owners must be aware of

In the next instalment of our regular series identifying the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to Uruguay.

25 April 2022

The LEGO Group’s risky approach pays off: a year in trademarks

Senior corporate counsel Arturo Ishbak Gonzalez reveals how taking a gamble on non-traditional marks paid off for the LEGO Group in 2021.

22 December 2021

Mercado Libre launches Anti-counterfeiting Alliance; Corsearch investigates ‘suspicious activity’; US application spike causes delays; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

05 December 2021

Tommy Hilfiger and Under Armour among first to join Mercado Libre’s new Anti-counterfeiting Alliance

We go behind the scenes at Mercado Libre’s new Anti-counterfeiting Alliance to learn how the collaboration project fits in with the platform’s aims to fight online infringement.

30 November 2021

Renewed calls for US marketplaces and social media platforms to be added to USTR list, as platforms respond

During the comment period for the 2021 Notorious Markets List, calls have been made for US online marketplaces and social media platforms like Amazon and Facebook to be included.

14 October 2021

Image recognition and KYC initiative top priorities for Mercado Libre, head of brand protection reveals

Earlier this month, Mercado Libre revealed that reports of IP infringement fell across its platforms in the second half of 2020. We spoke to head of brand protection Juan Cichero to find out what more the company is doing to differentiate its services and combat evolving counterfeit activity.

26 July 2021

“We are in constant beta”: inside Mercado Libre’s brand protection programme

In an interview with WTR, Juan Cichero, head of brand protection at Mercado Libre, explains how its IP protection offerings are evolving and outlines how rights holders can assist the company in its efforts.

03 August 2020

Why Mexican rights holders may need to take the law into their own hands

With softened criminal penalties and agencies powerless to initiate their own seizure proceedings, brand owners should make a concerted effort and the best use of the remedies available to protect their marks in Mexico.

06 July 2020

An inside look at Lego’s Latin American brand protection operations

In June 2019 Arturo Ishbak Martínez joined Lego Group to become its first senior counsel for Latin America. One year on, he sits down with WTR to provide insight into the company’s brand protection approach.

04 June 2020

Trademark operations benchmarking 2020

Featured in Community insights

The Global Trademark Benchmarking Survey provides exclusive insight behind the scenes at corporate trademark practices and reveals the risks and opportunities that law firms face. This year, we uncover attitudes towards industry associations and how diversity concerns are informing hiring practices and the relationship with key stakeholders.

06 April 2020