Organisation: Mercedes-Benz

With Elon Musk’s X Corp facing litigation in the United States, a registration refusal at the EUIPO and a loss of $3.2 billion in Twitter/X brand value, experts reflect on the company’s current brand strategy – and the challenges of promoting and protecting a single letter mark like X.

24 July 2024

Chinese authorities have released a series of reports providing data and notable IP cases from 2023.

16 May 2024

Brand Finance has released its 2024 Sustainability Perceptions Index, which estimates how much of a brand’s total brand value can be attributed to positive ESG perceptions.

05 March 2024

After an incredible 74% increase in value, Apple has reclaimed its title as the world’s most valuable brand.

17 January 2024

New research finds major brands exposed in the ‘.ai’ TLD space, meaning that it needs to be at the top of the domain monitoring list – before it’s too late.

11 November 2023

Featured in Trademark register tracker

Drawing on data supplied by the office, WTR presents the leading EUTM and RCD filers at the office for the 12 months to 1 May 2023.

05 July 2023

Amazon, Tesla, Apple and Google lead sustainability brand value rankings but failure to be authentic could land a significant financial blow on companies around the globe, argues our Saturday opinion.

28 January 2023

Amazon, Apple, Facebook and Alibaba.com are among some of the biggest names to have seen their brand value decline this year, Brand Finance’s annual Global 500 report reveals.

18 January 2023

Disney has resumed its position at the top of MBLM’s annual Brand Intimacy Study, as leading tech brands Apple, Amazon and Google all drop in the rankings.

28 April 2022

In a blow to Daimler AG, the General Court has confirmed that a figurative mark consisting of a pattern of white, three-pronged stars on a black background was devoid of distinctive character.

26 April 2022