Organisation: Meta

How much bigger can the brand behemoths grow?

This year’s Brand Finance Global 500 ranking saw large companies in key sectors continue their upward brand value trajectory. For many, this is a cause for concern.

22 February 2019

Brands warned over reputational risks on rapidly growing social network MeWe

Research from WTR reveals that multiple major brands are being impersonated on new social network platform MeWe. For that reason, the website should be on the radars of all rights holders.

19 February 2019

Illegal online pharmacies: the risks to patient health and brand reputation

Illegal online pharmacies are a growing global problem for patient safety, public health and brand reputation. Combating this danger requires comprehensive, coordinated and consistent action from stakeholders around the world.

19 February 2019

Rent it or fake it? Groundbreaking study finds counterfeit products harm authentic goods

An ambitious new research paper has found that counterfeiting causes significant harm to the purchase intent of authentic products, and reveals various strategies to combat this effect.

15 February 2019

Ireland’s strong domestic market and exports boost GDP, but are brands ready for Brexit?

We analyse the Irish trademark landscape to see if brands are prepared for the planned Brexit exit day in just over a month, and how this market has developed over the past decade.

15 February 2019

The Gleissner Files 2019: brand owners warned as IP office reveals staggering number of trademark applications

A major investigation by WTR can reveal that entrepreneur and serial trademark filer Michael Gleissner has stepped up his IP activity in recent months, with over 100 applications filed so far this year.

29 January 2019