Organisation: Microsoft

Revealed: agent networks of the world’s most valuable brands

We reveal the law firms filing the most trademarks on behalf of the likes of Amazon, Apple, Google and Facebook.

11 April 2024

Inside the filing behaviour of the world’s most valuable brands

We examine the application activity of the companies behind the 10 most valuable brands in the world, ahead of fresh data analysis revealing the law firm partners filing on their behalf.

10 April 2024

How generative AI has already upended the trademark industry

This week’s Saturday opinion column argues that practitioners need to be considering use cases for generative AI or risk falling behind.

30 March 2024

Bone to be wild: the key to trademark distinctiveness

The Federal Court confirmed that the mark MELBOURNE BONE AND JOINT CLINIC was not capable of distinguishing the applicant’s services from those of other traders.

27 March 2024

ChatGPT, DALL-E 2, DeepL: what do the T&Cs say about IP ownership, data retention and infringement?

Ericsson senior IP rights and open-source researcher Eleftheria Stefanaki examines the terms and conditions of three of the most common AI tools on the market.

25 March 2024

Brand Tracker: September-December 2023

Featured in Brand trademark tracker

The WTR Brand Tracker series uses Corsearch data to shed light on the trademark strategies of 31 leading companies.

11 March 2024

Microsoft could boost brand value by billions through improved ESG marketing, Brand Finance estimates

Brand Finance has released its 2024 Sustainability Perceptions Index, which estimates how much of a brand’s total brand value can be attributed to positive ESG perceptions.

05 March 2024

European Parliament adopts SEP regulation; CCFN head calls for US action on common food names – legislation and policy watch (February 2024)

WTR’s monthly column tracks trademark and related policy developments, including the progress of major bills, from around the world.

29 February 2024

WTR Brand Elite analysis: January 2024

Featured in Stock market performance

The WTR Brand Elite indices closed out January at its highest level since we started tracking the data in January 2018. A number of companies also hit six-year highs, including some big hitters in the technology space.

26 February 2024

USPTO domain abuse exposed: investigation reveals mass use of agency name in web addresses

An exclusive investigation by WTR has identified more than 100 web addresses that incorporate ‘USPTO’ within the domain string, including multiple with links to suspicious low-cost filing agencies.

22 February 2024