Organisation: Microsoft

WTR speaks with experts – including a Vision Pro app developer and an IP specialist – to understand what brand owners need to know about the Apple Vision Pro.

08 February 2024

After eight months of talks, industry leaders in the United Kingdom’s tech, media and creative industries have been unable to agree on a voluntary code of practice for AI developers.

07 February 2024

Featured in Stock market performance

Stock prices bounced back in 2023, with our WTR Brand Elite indices rising 15 points across the year. Tech companies were instrumental in driving growth.

05 February 2024

The popular messaging service has been crowned the world’s strongest brand despite a drop in value this year, as Chinese brands come to dominate the top of the rankings.

19 January 2024

After an incredible 74% increase in value, Apple has reclaimed its title as the world’s most valuable brand.

17 January 2024

AI dominated the news in 2023 – and will again in 2024. Debevoise experts Megan Bannigan, Chris Ford and Sam Allaman examine the future of class action copyright claims, the fair use defence, and other pressing issues.

30 December 2023

Clarivate’s director of content strategy, IP, Robert Reading, reflects on the year’s biggest filing trends – and offers his predictions on what to expect from applicants in 2024.

26 December 2023

WTR data analysis uncovers the companies filing the highest number of trademarks in-house – and those filing the highest number across the globe.

20 December 2023

Microsoft’s AI chatbot fights for its right to be recognised as a creator, but blames humans for any infringement arising from its own knowledge gaps, in this week’s opinion column.

09 December 2023

Featured in Stock market performance

The WTR Brand Elite fell two points in October, hitting its lowest value this year. Yet technology companies – led by Microsoft – bucked the negative trend.

17 November 2023