Organisation: Microsoft

Brand enforcement in the ‘.ai’ domain space needs to be a priority

New research finds major brands exposed in the ‘.ai’ TLD space, meaning that it needs to be at the top of the domain monitoring list – before it’s too late.

11 November 2023

Apple remains world’s most intangible company as tech giants surge

Annual report reveals resurgence in global intangible value, with top tech companies boasting the largest gains.

02 November 2023

AI-powered filing platform PayAfterTM launches with media blitz, but questions arise over claims

Filing platform PayAfterTM boasts of a “99% success rate” and a unique “approval first, pay later” model, but questions have been raised around some of its claims.

11 October 2023

Why 3D printing design platforms like Thingiverse and Printables should be on policing radars

Despite 3D printing not yet becoming the mainstream consumer product that many predicted, a WTR investigation reveals that brand use by third parties on 3D design platforms is rife.

04 October 2023

AI challenges; lookalike trends; green brands – takeaways from HGF’s IP in Retail conference

HGF hosted its IP in Retail conference in Manchester this week, delving into the trademark and brand-related dilemmas confronting retailers amidst these trying economic times.

28 September 2023

Chick-fil-A has its work cut out as it bids to become a major player in the UK

Chick-fil-A’s second attempt to crack the UK market will require a more-than-canny brand protection strategy if it truly expects to compete, given its past reputational issues in the country, argues this week’s opinion column.

23 September 2023

Industry groups back IPEC nominee; DMA gatekeepers revealed; Vietnam decree on IP Law amendments – legislation and policy watch (September 2023)

WTR’s monthly column tracks trademark and related policy developments, including the progress of major bills, from around the world.

18 September 2023

Brands are valuable but realising that value will remain a significant challenge 

This week’s opinion reflects on the challenges of establishing an environment that supports brand collateralisation.

26 August 2023

Bluesky Social: what brand protection professionals need to know about Twitter rival

WTR takes a look at the current brand protection ecosystem on the Bluesky Social platform, with our research identifying active impersonation accounts related to major brands. 

25 August 2023

The X files: register data reveals extent of Musk’s competition for new Twitter brand

Analysis of global register data reveals thousands of pre-existing X marks, including some owned by major tech rivals.

01 August 2023

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