Organisation: Mondelēz International

I’m Blue (Da Ba Dee): Oslo District Court recognises colour mark protection for chocolate

It is arguably the first time that a brand owner has successfully established and enforced a colour mark at this level.

01 July 2024

Acquisitions, partnerships and trademark fights: Grupo Bimbo’s year in focus

2022 was a busy year for WTR’s Latin America Team of the Year.

15 August 2023

Eggs, bunnies and bars – practical lessons for brands from a long line of chocolate disputes

Confectionary giants have been doing battle on several fronts over unconventional trademarks ─ Joel Smith and Peter Elkin of Hogan Lovells dissect the biggest cases and offer clear and practical recommendations

10 March 2022

“Severe marketing restrictions are catastrophic”: study reveals potential damage of marketing restrictions on leading brands

A major new study from Brand Finance has estimated that a global imposition of marketing restrictions across the alcohol, confectionery, savoury snacks and sugary drinks industries could result in a $521 billion loss to businesses.

29 June 2021

Corsearch acquires Incopro as industry M&A trend continues

Corsearch has announced the acquisition of online brand protection provider Incopro in the latest in a series of industry acquisitions by the company.

10 June 2021

“The right tools and people”: how Harley-Davidson ensures trademark success

How Harley-Davidson, winner of the WTR Industry Award for Europe, Middle East and Africa Team of the Year, takes a collaborative approach to brand protection.

22 June 2018

“Our small size may be a huge advantage”: how Lindt & Sprüngli AG approaches brand protection

Nicholas Studler, head of intellectual property at Lindt & Sprüngli AG, expands on his approach to internal relationship building and brand enforcement.

21 June 2018

WTR Industry Awards 2015: the shortlisted teams and individuals revealed

World Trademark Review is pleased to announce the shortlist for the 2015 WTR Industry Awards. Amongst the corporate teams featured on this year’s shortlist are those from adidas, Apple, BMW, Cencosud, Chanel, eBay, FIFA, GlaxoSmithKline, Google, Intel, Jaguar Land Rover, Kate Spade & Company, L'Oréal, Microsoft, Nike, PepsiCo, Starbucks, Twitter and Yum! Brands.

15 April 2015