Organisation: Naver

Roundtable: brand protection programmes on major platforms

Featured in WTR Special Report Q1 2024: The future of brand protection on social media

18 April 2024

Will South Korea succeed in increasing platform liability for counterfeit goods? Don’t hold your breath

This week’s Saturday opinion considers bills being proposed in South Korea to increase the responsibility and liability of e-commerce platforms in combatting counterfeiting.

12 August 2023

Korea Brand Fashion Association sets sights on fakes as legislators eye action

From detecting counterfeits online to a ‘FAKE NEVER’ campaign, the association will target open marketplaces in South Korea.

15 March 2023

Google and YouTube uphold media standing as world’s strongest brands

Google and YouTube have been named the world’s strongest brands, proving the power that media titles have in the eyes of consumers at a time of global brand crisis.

19 January 2023

Inside the Brand Finance Global 500: the 2021 winners and losers, and the outlook for 2022

As brands emerge into the post-pandemic world, Brand Finance’s David Haigh provides a high-level view on a historic year and an informed perspective with which to confront an unpredictable future global landscape

03 March 2022

WeChat named world’s strongest brand for second year running

Media companies dominate this year’s strongest brands as WeChat retains its leadership – but competition is narrowing.

26 January 2022

Alibaba avoids inclusion on European Commission's new notorious markets list

The European Commission published its Counterfeit and Piracy Watch List, identifying both online and physical marketplaces that are reported to engage in or facilitate counterfeiting and piracy.

10 December 2018