Organisation: New Balance

“We have genuine passion” – how the Mars trademark team is upskilling to tackle new IP challenges

In an exclusive interview, Mars Wrigley's Philippe Claude reveals how the team is approaching new threats, including NFTs and cannabis-related products.

03 August 2023

WTR Brand Elite analysis: June 2023

Featured in Stock market performance

The WTR Brand Elite rose seven points through June, hitting its highest value since 1 February 2022.

18 July 2023

Why brand owners should celebrate the China Supreme Court’s 2023 Interpretation of Trademark Criminal Cases

New interpretations show that criminal amendments are not just lip service, they are being taken seriously by the authorities.

01 February 2023

The consequences of (and uncertainty over) trademark invalidations in China

Questions remain over whether Chinese rights holders, having successfully invalidated an infringing trademark, can obtain compensation for the damage suffered during the previous lifespan of the mark.

05 September 2022

Patience, creativity and determination: how The LEGO Group’s APAC IP team succeeds

Insight from the 2022 WTR Asia-Pacific Team of the Year

27 July 2022

Manolo Blahnik success is encouraging sign for foreign brands in China

After 22 years, Manolo Blahnik has won the right to use its name in China, suggesting that the country is “serious about curbing bad-faith applications”.

20 July 2022

Class 9 needs a major overhaul – and fast

Class 9 is already overcrowded. The rise of virtual goods in the metaverse will only make things worse.

19 February 2022

Delhi High Court passes yet another John Doe order protecting New Balance against misrepresentation of its well-known marks

The Delhi High Court restrained the defendants from using any mark similar to the NB/NEW BALANCE marks and from infringing copyright in New Balance’s website.

31 January 2022

INTA Annual Meeting focuses on diversity and trademark future; EUIPO offers best practices for payment services; ‘Banksy of trademarks’ retires; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

21 November 2021

Highest-ever amount of damages awarded to New Balance in trademark infringement action

New Balance has been awarded Rmb18 million in damages in a trademark infringement action brought against a Chinese shoemaker - which is significantly higher than the maximum amount of statutory damages established by law.

18 November 2021