Organisation: New Balance

Superbuy and WeGoBuy need to be on counterfeit enforcement radars

Two of the biggest Chinese shipping agents appear to be helping to make buying counterfeits more convenient and therefore worsening the battle against fakes, argues our Saturday opinion.

16 October 2021

Renewed calls for US marketplaces and social media platforms to be added to USTR list, as platforms respond

During the comment period for the 2021 Notorious Markets List, calls have been made for US online marketplaces and social media platforms like Amazon and Facebook to be included.

14 October 2021

Proof Authentication CEO expands on “Holy Grail technology” and how consumer demands will shape market

WTR sits down with Dan McKinnon, CEO of Proof Authentication Corporation, to get the inside track on the technology that he characterises as the authentication “Holy Grail”.

28 June 2021

Cristiano Ronaldo’s Coca-Cola snub is a reminder of the power of personality and how sponsor-player relationships are changing for good

In our latest Saturday opinion column, we reflect on the relationship between brands and sports stars.

19 June 2021

The trademark workplace has changed and organisations must adapt or risk losing talent

In our latest Saturday opinion column, we explore what the newest WTR expert panel report reveals about the future of the trademark workplace – and why employees may have reached their breaking point.

29 May 2021

Facebook releases new enforcement data as legislators ramp up pressure over platform liability

In our latest Saturday opinion column, we scrutinise Facebook’s latest Intellectual Property Transparency Report, which was published the day before legislators reintroduced the SHOP SAFE Act.

22 May 2021

Mars Wrigley’s lawsuit against cannabis companies illustrates the need for brands to police this fast-maturing industry

In our latest Saturday opinion column, we consider the news that Mars Wrigley has launched legal action in both the United States and Canada against companies operating in the cannabis industry.

08 May 2021

As large trademark events pivot to hybrid models, they are setting down foundations for future growth and opportunity

In our latest Saturday opinion column, we reflect on a week in which INTA announced its Annual Meeting would be a ‘virtual+’ event and MARQUES expanded on its plans for a hybrid annual conference.

01 May 2021

What is notable about the Colin the Caterpillar spat is not the dispute itself

In our latest Saturday opinion column, we consider the media frenzy surrounding the news that Colin the Caterpillar and his nemesis Cuthbert are locked in a legal dispute.

17 April 2021

Satan Shoes settlement is a good result for both parties, but some will lament the fact the case was not heard

In our latest Saturday opinion column, we examine how the dispute between Nike and MSCHF’s Satan Shoes played out.

10 April 2021