Organisation: New Balance

Following in the footsteps of Michael Jordan, New Balance, Peppa Pig and Puma, expect more high-profile trademark decisions in China in the coming months

In our latest Saturday opinion column, we look at recent policy announcements and big decisions in China.

03 April 2021

What global brands can learn from Peppa Pig and Puma achieving well-known status in China

PEPPA PIG and PUMA have both recently obtained well-known status in China – indicating that the Chinese courts may be adopting a friendlier approach to international brands. Both decisions provide key pointers for other rights holders.

01 April 2021

New Balance wins landmark legal battle in fight against copycat

New Balance has won a major legal battle against one of China’s most prolific copycats, New Barlun, with a Shanghai court awarding New Balance damages of Rmb25 million - the largest amount that the company has ever received in China.

25 February 2021

Higher damages and criminalisation: changes to IP protection in China signalled by Xi Jinping

In a recently published article, Xi Jinping, president of China, has made clear the country’s intention to continue strengthening IP protection for brand owners.

16 February 2021

Diversifying your attack strategy: Daniel McKinnon on New Balance’s brand protection approach

Daniel McKinnon, global head of brand protection at New Balance, tells WTR how he has created a resilient and effective enforcement approach.  

29 January 2021

Business integration is at the heart of Discovery’s IP successes

David Modzeleski, senior vice president, intellectual property and litigation and chief global IP and trademark counsel at Discovery, discusses how WTR’s North America Team of the Year prioritises a seat at the table to justify an aggressive trademark strategy.

23 December 2020

China trademark litigation: all the statistics you need to know

In a new annual article, we delve into infringement data to track trends and identify key figures

18 December 2020

How Chinese counterfeiters and replica sellers are using livestream e-commerce

An exclusive WTR investigation uncovers the livestream e-commerce platforms being used to sell counterfeit and replica goods, the types of product being sold, and how sellers are avoiding detection and hiding evidence from the authorities.

18 August 2020

“Encouraging message to brand owners” – why Under Armour’s victory in China is bad news for counterfeiters

Under Armour has prevailed in a long-running dispute with clothing firm Uncle Martian in the Chinese Supreme People’s Court, which “sends an important message” to counterfeiters in China.

29 June 2020

Yupoo remains popular shop front for counterfeit goods; how brands can fight back

A WTR investigation has found that Chinese image network Yupoo remains a popular haven for counterfeiters. In response, a Yupoo representative claimed that the company respects IP rights and cannot be blamed for fakes promoted on its platform.

04 June 2020

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