A new generation of IP-aware YouTubers? Online video creators urged to embrace positives of brand protection

A couple of months ago, YouTube reached the milestone of 2,000 channels with over 1 million subscribers. Despite the commercial nature of many of those offerings, a significant number lack any trademark protection for their names or logos – although that could change, with one expert predicting that “in a couple of years you won't be able to find popular YouTubers who don't have a trademark”.