New TLDs - leading perspectives and recommendations for online branding strategies
Source: Maxx-Studio
With a new round of TLDs imminent at ICANN, Jeanette (Söderlund) Eriksson – domain name lawyer and consultant as well as Desktop.com vice president marketing & brand protection – analyses the interests of five key stakeholder groups and the perspectives of thought leaders in the field, to extrapolate top takeaways for brand owners.
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