As New Zealand looks to join plain packaging ranks, World Health Organisation steps up global awareness efforts

The New Zealand government is reportedly “pressing ahead” with plain packaging on tobacco products. The move will see the country join Australia, France, Ireland and the United Kingdom in introducing legislation that would remove trademarks from tobacco packaging. As momentum for plain packaging continues to grow, the World Health Organisation has revealed a new plain packaging PR push to coincide with World No Tobacco Day on May 31.