Organisation: PayPal

The financial services company’s launch of a cryptocurrency has forced a small trademark team to revolutionise its approach to portfolio management.

02 September 2024

Our latest opinion column asks why brand owners scaled down their messaging in support of Pride Month this year, and explains why companies that are not genuinely committed to supporting LGBTQ+ inclusion risk falling out of favour with a wider array of consumers than they might think.

13 July 2024

Among those honoured at this year's WTR Industry Awards were the trademark teams from adidas, Fanatics, Harley-Davidson, Jack Daniel’s and Yum! Brands.

22 May 2024

Twitter has officially rebranded as X, with Elon Musk making the unprecedented decision to abandon a multi-billion-dollar brand –  so where does the company go from here?

25 July 2023

Brand owners in smaller sectors cannot rely on a lack of competition to guarantee consumer loyalty. Investing in brand reputation early is vital to long-term success, argues this week’s Saturday opinion.

27 May 2023

The decision establishes that a prior company name protected under Slovenian law can be relied on in invalidation or opposition proceedings before the EUIPO if certain conditions are met.

15 May 2023

Brand protection experts reveal their top tips for cross-industry enforcement.

13 April 2023

Canon’s win against more than 50 illicit online sellers illustrates the effectiveness of following the money in anti-counterfeiting suits and provides a checklist of behaviours to look for when building a case.

10 October 2022

A new report by analytics firm Ghost Data reveals what to look out for when monitoring Instagram, Facebook and WhatsApp.

14 February 2022

In an exclusive guest post, experts at Gowling look at how brand owners have tackled a significant rise in counterfeit goods during the covid-19 pandemic.

21 October 2021