“Policy makers need to hear this”: brand restrictions may not fulfil long-term aim of changing consumer behaviour, INTA report urges
A new INTA report on the attitudes of millennial and Gen Z consumers reveals that brand restrictions are a source of concern for many, with CEO Etienne Sanz de Acedo urging policy makers to take heed of the results.
To read more
Register for free for limited access
Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
Register now
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Subscribe now
Already have access? Login below
