Private lives and publicity rights
Using a famous person’s identity to promote a product
or service can be very tempting for marketers, but if
handled incorrectly it can lead to publicity right
claims that may extend beyond the celebrity’s lifetime
To read more
Register for free for limited access
Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
Register now
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Subscribe now