Organisation: Procter & Gamble

The US Trademark 50

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year.

07 July 2021

Top 50 trademark applicants: United States 2020

Featured in Brand trademark tracker

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year.

07 July 2021

The Europe Trademark 50

Featured in Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. 

07 July 2021

Novartis and Huawei top Madrid System applications list as WIPO director general signals future focuses

WIPO has released new data, revealing that the number of international trademark applications made through the Madrid System decreased slightly in 2020.

02 March 2021

P&G's PITERA mark is famous, says Patent Court

In a victory for The Procter & Gamble Company, the Patent Court of Korea has held that the PITERA mark is famous in South Korea, independently from the SK-II brand.

08 January 2021

Major police raid in clandestine workshop finds counterfeit packages filled with detergent powder of unknown origin 

In this significant enforcement action, the Peruvian police seized counterfeit packages bearing several registered trademarks and logos, including Procter & Gamble’s ARIEL mark.

04 January 2021

How corporate social responsibility is driving Tommy Hilfiger’s brand strategy 

After collaborating with major brands on an advertising campaign to raise awareness of the trade in fraudulent personal protective equipment, it is little wonder that the Tommy Hilfiger IP group has been recognised as WTR’s Fashion, Cosmetics and Luxury Goods Team of the Year.

29 December 2020

Madrid, trolls and legislative change: explaining the latest filing trends in Canada

Trademark applications in Canada are down in 2020 – but coronavirus is not the cause, as our exclusive data analysis reveals.

02 October 2020

Inside Philip Morris International’s covid-19 anti-fraud campaign: lessons for brands, consumers and policy makers

WTR talks to PMI’s director of illicit trade prevention, as well as one of its brand partners, to get the inside track on how its anti-fraud campaign was conceived and what has been learnt about the way that criminal networks have adapted their tactics to take advantage of the pandemic.

23 September 2020

The impact of covid-19 on intellectual property and the digital landscape

With online shopping and communication booming, the role of e-commerce companies is coming under greater scrutiny. The global pandemic could provide an opportunity to transform the ways in which they are regulated.

14 September 2020

Unlock unlimited access to all WTR content