Organisation: Sears

Barbie’s movie makeover: the story of an ever-evolving brand

How Mattel embraced brand diversity and elevated the legacy of America’s most famous doll.

09 November 2023

What does Thom Browne’s victory over adidas say about brand building in the fashion industry?

Thom Browne counsel reflect on their recent victory over adidas in a conversation with WTR.

23 January 2023

Asia-Pacific trends and top filers: 2017-2018

Featured in Trademark register tracker

World Trademark Review takes a deep dive into the top Asia-Pacific trademark offices and how they are modernising their systems to better protect applicants and streamline procedures. While this has positively affected filing levels, economic performance and domestic businesses will be key going forward.

01 October 2019

Board of Appeal dismisses opposition of CRAFTSMAN TOOLS mark after opponent transfers rights in earlier CRAFTSMAN marks

The Estonian Patent Office Board of Appeal has dismissed an opposition against the registration of the figurative mark CRAFTSMAN TOOLS in Classes 7, 8 and 35 based on the earlier word mark CRAFTSMAN in Classes 7, 8 and 9. Among other things, the board found that the opponent had no legitimate interest to be a party in the opposition procedure.

29 August 2019

Trump criticises left-leaning brand boycotts; how trademark practitioners should prepare

US President Donald Trump took to Twitter yesterday to criticise left-leaning brand boycotts and warned that “two can play that game”. With the threat of brand boycotts on the rise, we look at how trademark counsel should prepare.

10 July 2019

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