Organisation: Sephora

While the opponent was partially successful in its opposition against WOW COLOUR, the evidence relating to hair care influencers was insufficient to establish a reputation for COLOR WOW among the relevant consumers.

03 May 2023

All the brand’s touchpoints are covered, giving the e-commerce giant a leg up in a competitive market.

24 September 2021

As Prada unveils a virtual reality project to give consumers in-store experiences, trademark experts note that brand reputation and counterfeit risk must always be a top priority.

11 June 2020

In a recent cosmetics trademark infringement decision, the US Court of Appeals for the 11th Circuit has considered an issue of first impression concerning the Seventh Amendment right to a trial by jury.

25 July 2019

While selective distribution can be an excellent option for luxury brand owners, allowing them to control how their products are sold within a certain territory, there are potential clashes with competition law, particularly within the European Union

01 January 2016

In <I>Sephora v OHIM</I>, the General Court has upheld a decision of the Fourth Board of Appeal of OHIM finding that there was no likelihood of confusion between a figurative trademark consisting of two undulating lines and earlier trademarks, owned by cosmetics giant Sephora, consisting of an undulating line. Among other things, the court concluded that the overall impression produced by the signs was different.

08 December 2015

The aftermath of Kering’s headline-grabbing lawsuit against Alibaba has seen players across China’s e-commerce industry scrambling to get their message out on the counterfeiting issue. In general, Alibaba has advertised its novel and/or high-tech solutions to the problem, while JD.com has stressed its quality control. What is clear across the sector, though, is that anti-counterfeiting credentials have become one of the most important components of Chinese platforms’ own brands.

26 May 2015