Organisation: Shiseido

Top 50 trademark applicants: United States 2020

Featured in Brand trademark tracker

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year.

07 July 2021

Novartis and Huawei top Madrid System applications list as WIPO director general signals future focuses

WIPO has released new data, revealing that the number of international trademark applications made through the Madrid System decreased slightly in 2020.

02 March 2021

US and China driving international trademark applications, but question mark looms over the pandemic's impact

This week’s data analysis tells you everything you need to know about international registrations trends over the years, and gives a first look at the 2020 state of play.

25 September 2020

Asia-Pacific trends and top filers: 2019

Featured in Trademark register tracker

Filing data at the top Asia-Pacific IP offices reveals a region undergoing spectacular growth, accounting for a colossal 80% of trademark activity worldwide last year. Spearheading the effort is China – a nation with increasing influence over its neighbours, which shows no signs of slowing down.

23 September 2020

The Madrid Protocol in Indonesia: what you need to know

Indonesia’s membership in the Madrid Protocol has had a noticeable impact on several aspects of daily practice and on the IP office itself, with a number of important developments for trademark professionals to note.

23 September 2020

New data on the Madrid Protocol in Indonesia

Crunching the numbers on filing in Indonesia provides invaluable insight into the impact that the Madrid Protocol is having on the country’s IP office and highlights several issues of which trademark professionals need to be aware.

16 September 2020

Speak out or stay silent? Brands in Asia struggle with public response to political movements

Against the backdrop of the Black Lives Matter protests that recently erupted across the world, brands have become central voices in the discussion over racial inequality. However, Asian brands have largely shied away from taking a side. That could soon change.

19 June 2020

Asia-Pacific trends and top filers: 2017-2018

Featured in Trademark register tracker

World Trademark Review takes a deep dive into the top Asia-Pacific trademark offices and how they are modernising their systems to better protect applicants and streamline procedures. While this has positively affected filing levels, economic performance and domestic businesses will be key going forward.

01 October 2019

Japan’s filing trends are distorted by a single applicant, while brands plummet in value: exclusive data analysis

In this week’s country data report, we highlight Japan’s unusual distribution of applications by trademark class, analyse the volatile values of the leading Japanese brands, and much more.

03 June 2018

No magic cure – why product authentication will not stop Chinese counterfeiters

Several technology companies are promising to eradicate counterfeits from the Chinese marketplace as part of their marketing push. However, rights holders should be wary of trusting that product authentication will make a major dent in the battle against fakes in China

01 November 2017

Unlock unlimited access to all WTR content