Sleepless in Seattle

The International Trademark Association’s (INTA) annual meeting is
still the most important – and busiest – event in the trademark
community’s calendar. This year the conference returned to Seattle
for the “greenest annual meeting” ever, as Katrina Burchell, head of
trademarks at Unilever and co-chair of the meeting, explained at the
opening ceremony. “We live in a competitive world,” Burchell said.
“Trademarks are key to winning that battle, so brands are jumping
on the environmental bandwagon.” INTA leapt on board too this
year, with its special theme of corporate social responsibility. In this
section, WTR looks at some of the meeting’s many highlights, so
numerous that one delegate said she was “too busy to sleep!”.