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NO FAKES introduced; ASEAN design law treaty; El Salvador’s new IP law – legislation and policy watch (August 2024)

WTR’s monthly column tracks trademark and related policy developments, including the progress of major bills, from around the world.

“Very demure, very mindful” frenzy highlights risks for brands when viral trends lead to misreporting

A frenzy of headlines over a TikTok influencer’s rights to her catchphrase raises wider concerns over the risks that legitimate brands face due to trademark misunderstandings and misreporting, argues this week’s Saturday opinion column.

Meta: no likelihood of confusion between two thumbs up

The Swiss Federal Administrative Court has affirmed there is no likelihood of confusion between Meta Platform’s LIKE device mark and a third-party thumbs up.

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“Unreliable and inefficient” – Twitter IP enforcement falters under Elon Musk ownership

Reports of longer response times and a drop in the success rate of takedown notices on Twitter, leaving brands vulnerable to exploitation, impersonation and other risks.

30 January 2023

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