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NO FAKES introduced; ASEAN design law treaty; El Salvador’s new IP law – legislation and policy watch (August 2024)

WTR’s monthly column tracks trademark and related policy developments, including the progress of major bills, from around the world.

“Very demure, very mindful” frenzy highlights risks for brands when viral trends lead to misreporting

A frenzy of headlines over a TikTok influencer’s rights to her catchphrase raises wider concerns over the risks that legitimate brands face due to trademark misunderstandings and misreporting, argues this week’s Saturday opinion column.

Meta: no likelihood of confusion between two thumbs up

The Swiss Federal Administrative Court has affirmed there is no likelihood of confusion between Meta Platform’s LIKE device mark and a third-party thumbs up.

Latest content

“Willful counterfeiting” – Pandabuy target of US lawsuit by major streetwear brands

Chinese shopping agent Pandabuy has been sued by fashion brands including Off-White and Sp5der in New York, WTR can reveal.

05 August 2024

Claiming X: lessons from the controversial rebrand that cost Twitter $3.2 billion in brand value

With Elon Musk’s X Corp facing litigation in the United States, a registration refusal at the EUIPO and a loss of $3.2 billion in Twitter/X brand value, experts reflect on the company’s current brand strategy – and the challenges of promoting and protecting a single letter mark like X.

24 July 2024

Singapore rejects Bytedance TIKI opposition but recognises TIKTOK as well known

This decision provides clarification on the concept of a trademark being “well known to the public at large”.

23 July 2024

Social media in Indonesia: what brand owners need to know

Featured in Social media around the world: a brand protection perspective

In the next instalment of our exclusive social media series, WTR focuses on what rights holders need to know about platforms in Indonesia.

04 July 2024

Responding to online counterfeiters within the context of social media in China

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

While China’s E-Commerce Law has clarified platform and e-commerce operators’ legal obligations in the fight against counterfeiting, how to determine whether these responsibilities are being fulfilled remains unclear. Therefore, rights holders must be proactive in monitoring potential infringers to prevent them capitalising on their brand image.

24 June 2024

Brand Strategy Summit returns to New York: view the programme now

WTR Brand Strategy Summit USA returns to New York this October with a fantastic programme to help take your brand to the next level.

15 June 2024

Blocking websites in the UAE: deep-dive on new initiatives to tackle online infringement

In this guest post, experts look at the evolving issue of online piracy in the UAE, and what rights holders need to know about the new initiatives recently implemented to combat the problem.

10 June 2024

“Firmly committed to opposing infringement” – Hoobuy distances itself from Pandabuy in exclusive interview

In an interview, a Hoobuy representative reveals it has launched a brand-blocking mechanism within its search function featuring more than 8,000 blocked keywords.

06 June 2024

Hoobuy: new Chinese shopping agent targets counterfeit buyers following Pandabuy raid

New businesses are stepping in to cater to the lucrative ‘rep scene’, which was left in disarray after the raid and subsequent suspension of Pandabuy operations.

30 May 2024

Nike awarded $1 million in influencer dispute; Manila mall counterfeits pledge; BharatPe and PhonePe settle – news digest

In our latest round-up, we look at consumers wanting brands to put “purpose beyond profit”, the New York Supreme Court clarifying use of a person's image in the background of a social media photo, and much more.

28 May 2024

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