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NO FAKES introduced; ASEAN design law treaty; El Salvador’s new IP law – legislation and policy watch (August 2024)

WTR’s monthly column tracks trademark and related policy developments, including the progress of major bills, from around the world.

“Very demure, very mindful” frenzy highlights risks for brands when viral trends lead to misreporting

A frenzy of headlines over a TikTok influencer’s rights to her catchphrase raises wider concerns over the risks that legitimate brands face due to trademark misunderstandings and misreporting, argues this week’s Saturday opinion column.

Meta: no likelihood of confusion between two thumbs up

The Swiss Federal Administrative Court has affirmed there is no likelihood of confusion between Meta Platform’s LIKE device mark and a third-party thumbs up.

Latest content

Brands urged to embrace #dupe culture; Nordstrom and Patagonia settle; Sony sued – news digest

In our latest round-up, we look at the SCOTUS declining to hear a plant-based trademark dispute, active trademarks set to surpass 100 million by 2026, and much more.

21 May 2024

Meta settles Metacapital lawsuit; Reebok launches AI tool; Haas sues former F1 team head – news digest

In our latest round-up, we look at Weizmann filing an infringement suit against Western Union in India, Kering launching a new partnership, and much more.

14 May 2024

TikTok has a chance to step up as a brand protection leader

This week’s opinion column urges the newly merged TikTok X Tokopedia to take the lead on IP protection efforts in Indonesia.

11 May 2024

Reddit releases new content policy; Netflix launches Roblox theme park; news outlets sue OpenAI – news digest

In our latest round-up, we look at the SCOTUS clarifying a copyright damages timeline, Root Power reclaiming the AH HUAT trademark for $268,000, and much more.

10 May 2024

Social media in Sweden: what brand owners need to know

Featured in Social media around the world: a brand protection perspective

In the next edition of our social media brand protection series, WTR takes a look at platforms in Sweden.

01 May 2024

Social media in Thailand: what brand owners need to know

Featured in Social media around the world: a brand protection perspective

In the next edition of our social media brand protection series, we turn our attention to platforms in Thailand.

24 April 2024

Topic: Social networks

NO FAKES introduced; ASEAN design law treaty; El Salvador’s new IP law – legislation and policy watch (August 2024)

“Very demure, very mindful” frenzy highlights risks for brands when viral trends lead to misreporting

Meta: no likelihood of confusion between two thumbs up

Latest content

Brands urged to embrace #dupe culture; Nordstrom and Patagonia settle; Sony sued – news digest

Meta settles Metacapital lawsuit; Reebok launches AI tool; Haas sues former F1 team head – news digest

TikTok has a chance to step up as a brand protection leader

Reddit releases new content policy; Netflix launches Roblox theme park; news outlets sue OpenAI – news digest

Social media in Sweden: what brand owners need to know

Featured in Social media around the world: a brand protection perspective

Social media in Thailand: what brand owners need to know

Featured in Social media around the world: a brand protection perspective

Legal Updates you may have missed: when the General Court disagrees with the EUIPO

New WTR Special Report reveals what the future holds for brand protection on social media

Exploring new and emerging social media platforms

Featured in WTR Special Report Q1 2024: The future of brand protection on social media

Influencer risks: government reports reveal effects endorsements have on brand reputation and counterfeit purchasing

Featured in WTR Special Report Q1 2024: The future of brand protection on social media