Organisation: Sony

Bad news for Sony as General Court confirms that VITA mark was not put to genuine use

This decision of the General Court offers insight into whether use of a trademark for gaming consoles would constitute use for “data carriers containing programs” and “audio and/or image carriers (not of paper)”.

15 September 2021

Blow for Sony in GT RACING case

Sony has failed in its attempt to prevent the registration of GT RACING based on its GT and GRAN TURISMO marks, which it uses for its popular Gran Turismo video game.

13 September 2021

“It’s ok to change your mind”: five features of an authentic brand

Eric Yaverbaum, CEO of Ericho Communications, explains how brands can stay true to themselves, even when their core values change.

03 August 2021

European and consumer brands dominate Clarivate’s first-ever best-protected brands list

Clarivate has published its first Top 100 Best Protected Global Brands Report, revealing that almost half of the world’s best-protected global brands are headquartered in Europe, while more than half are consumer brands.

26 May 2021

WTR Brand Elite analysis: February 2021

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

18 March 2021

How Venable has utilised technology to develop a new branded naming service

Venable has launched a new tech-driven naming service that quickly provides ‘already cleared’ naming options to marketers and brand development professionals.

03 March 2021

Navigating the Kenya trademark landscape: what the future holds after recent developments

The Intellectual Property Bill 2020 is only the latest in a series of developments that rights holders need to know about when building their brands in Kenya.

04 January 2021

Customer obsession leads the way for Amazon.com

Dana Brown Northcott of Amazon.com shares her insight on the part played by the trademark team in yet another record-breaking year for the cyber giant, and how dedication to the end consumer has been a recipe for success since day one.

31 December 2020

WTR Brand Elite analysis: November 2020

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

17 December 2020

Parler on the rise: major brands ignore ‘free speech’ social network despite rapid growth

Research from WTR reveals nearly all usernames related to major brands are registered on the social media platform Parler– with copycat and parody accounts identified as a risk for rights holders.

11 November 2020