Spring Fresh not fresh enough, says tribunal

In Reckitt Benckiser (Pty) Ltd v Unilever SA (Pty) Ltd, the
Advertising Industry Tribunal of the Advertising Standards Authority has dismissed
Reckitt Benckiser's complaint against three separate companies for their use
of the term 'Spring Fresh'. The tribunal held that Spring Fresh is a widely-used
generic term that has not become a brand or sub-brand in its own right.