Organisation: Starbucks

Bluesky Social: what brand protection professionals need to know about Twitter rival

WTR takes a look at the current brand protection ecosystem on the Bluesky Social platform, with our research identifying active impersonation accounts related to major brands. 

25 August 2023

Brewing the perfect cup of IP at Starbucks

Why Starbucks' successes saw the trademark department crowned Retail Team of the Year at the 2023 WTR Industry Awards.

02 August 2023

WTR Brand Elite analysis: June 2023

Featured in Stock market performance

The WTR Brand Elite rose seven points through June, hitting its highest value since 1 February 2022.

18 July 2023

How to expand your IP team to Asia

In this week’s Saturday opinion, two major brand owners offer their advice for establishing IP operations in Asia – and the pitfalls to avoid.

08 July 2023

TikTok Shop: a new front in the war on counterfeit goods?

TikTok Shop – the retail arm of popular social network TikTok – has been accused of being “rife” with counterfeit goods, particularly in terms of fashion and cosmetic items.

06 July 2023

Brand Tracker: January-April 2023

Featured in Brand trademark tracker

Fashion and luxury brands Christian Dior and Estée Lauder more than doubled their filing activity in the first four months of 2023 - while many leading brands more than halved their own - WTR analysis shows. 

23 June 2023

The future of brand engagement is token powered

The initial hype around NFTs may have died down, but the technology has important practical uses for brand owners, explains a Web3 mobile asset expert.

20 June 2023

NFT trademark applications drop, but OpenSea remains infringement minefield

As metaverse and NFT-related trademarks see a significant drop in recent months, WTR takes a look at the ongoing issue of unauthorised brand use on NFT marketplace OpenSea.

24 May 2023

WTR award winners revealed: industry elite celebrates in Singapore

Corporate trademark excellence has been celebrated at Singapore’s Gardens by the Bay, with the winners of this year’s WTR Industry Awards announced at an exclusive champagne reception.

18 May 2023

INTA Annual Meeting 2023: WTR’s unofficial guide to Singapore

Check out our local tidbits and recommendations for what to say, eat and do in the Little Red Dot while in town for the INTA Annual Meeting.

12 May 2023

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